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Fair Housing Update Webinars

Fair Housing Update for Housekeeping and Maintenance: The session will cover Fair Housing Act for housekeeping and maintenance staff. Housekeeping and Maintenance staff are the frontline staff that residents interact with from day to day. It is important that the frontline staff understand the Fair Housing Act as it relates to communication with the residents. Some topics of discussion will be prohibition of discrimination and the “protected categories” and privacy and confidentiality of resident’s personal information. Other topics will be covered.

Wednesday, April 14, 2021
10:00-11:00 am CT

Cost: $30/person

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Fair Housing Update for Administrative and All Staff: This session will cover the Fair Housing Act for administrative and leasing staff.  Topics of covered is landlord harassment, criminal records (the do’s and don’ts), the Supreme Court's expansion of the definition of sex to include sexual orientation and gender identify. COVID -19 issues including terminations during the moratorium. A view of the requirements for providing reasonable accommodations for challenging residents will also be covered. This session will be in two parts on the following dates and times.

Tuesday, April 20, 2021 Part 1
10:00-11:00 am CT

Thursday, April 22, 2021 Part 2
10:00-11:00 am CT

Cost: $60/person (includes both part 1 and part 2)

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Speaker Bio: Kathelene (Kathi) Williams, Fair Housing Institute: Ms. Williams is a partner in the firm of Williams Edelstein Tucker, P.C. providing defense and preventative representation for the housing industry in all civil rights matters. Kathelene also is a founding partner of the Fair Housing Institute, Inc. a full-service online training firm whose mission is to provide convenient and affordable fair housing education to the housing industry throughout the country. Ms. Williams represents housing industry clients from throughout the country on fair housing and other civil rights matters. Ms. Williams provides her clients with a unique expertise in the fair housing requirements of senior and federally assisted housing and has contributed to numerous housing industry publications. In her previous positions, Ms. Williams served as a fair housing attorney and as Director of the Fair Housing and Equal Opportunity Program for HUD’s Southeast Region. Throughout her career, Ms. Williams has participated in the investigation, resolution, and litigation of thousands of fair housing cases. In addition to her responsibilities as an attorney, Ms. Williams is a nationally known fair housing trainer, providing training to private housing providers, associations, and government entities throughout the country for the past thirty-five years.

Details: Handouts and connection information will be sent to attendees a day or two prior to each webinar. Multiple connections will be billed. Participants will receive a certificate of completion if requested.


Selling During a Pandemic (And We are ALWAYS in a Pandemic!) Webinar

Wednesday, April 21, 2021
12:00-4:00 pm CT *
*a 15-minute break will be scheduled
Registration deadline: Monday, April 19, 2021

Program Description: Join Michael Marlow for a deep-dive session into the critical role of selling in the senior living industry. Not marketing, but SELLING. Specifically, we will seek to change our behavior to adopt a “Selling to the Individual” model versus “Marketing to the Collective” model. This “Marketing to the Collective” model is the model that has been used in our industry for decades. The participant will learn to develop relationships of trust with both internal and external customers. In addition, effective communication skills will be discussed which again lead to trust-based relationships. Eight research-based, field-tested strategies will be discussed and practiced. Using actual case studies, real world senior living-based stories, and illustrative exercises, this presentation is designed to introduce the participant to a completely new way to approach selling in our wonderful industry!

If you attended Michael’s session at the LeadingAge Nebraska 2020 Virtual Fall Annual Meeting & Exhibit Show, you’re probably craving his expertise and experience as we move forward to meet the challenges of 2021 and beyond. You’ll have the opportunity to ask questions and participate in discussion. With the advantage of live virtual online training, you can bring in your team to hear the content. This is a program you do NOT want to miss!

  • Identify and adopt atypical selling behaviors and skills to quickly establish relationships of trust with customers to grow occupancy and revenue. Attendees will accomplish this by understanding and adopting a “Selling to the Individual” mindset.
  • Develop effective communication skills to apply to situations in participant’s professional and personal lives.
  • Discuss eight strategies to operationalize this approach and culture to stand out in the Sea of Sameness that defines senior living and to ultimately serve more seniors.

INTENDED FOR: Sales Professionals, Marketing, Public Relations, CEO/Administrator, Site Leader and other interested staff.

FACULTY: Michael Marlow, Sales Engagement Manager, Life Care Services, Des Moines: Michael Marlow has been involved in the senior living industry for more than 27 years, beginning his career with Hillhaven, and has served in various sales training and senior sales management roles with Vencor, Atria, and Brookdale. These roles have ranged from regional sales director to national vice president of sales. He is also a nationally published author and frequent national and international lecturer in many areas such as LeadingAge sessions, state ALFA affiliates, national health care conferences, and at the University of Louisville schools of Nursing and Dentistry. Marlow is also the author of an ALFA Best of the Best award-winning sales training program in 2012. He is a proud graduate of the University of Kentucky and lives in Louisville, KY. He is married with two grown children: Bradley, a physical therapy assistant at Beacon Orthopedic Erlanger, KY, and Jill, an occupational therapist at Skyline Medical Center in Nashville, TN.

Fees are per connection at a facility. Registration instructions and handout materials will be sent to the contact person on the registration prior to the program.

Registration fee includes electronic handout, one connection to the live workshop, and instructions for receiving CE credit/attendance certificate (if applicable). This program will NOT be recorded. A recording of this workshop is NOT included in the registration fee.

Registration fees:
LeadingAge Nebraska members: $120
Non-members: $180

Continuing Education: 3.75 hours of continuing education from Nebraska DHHS Regulation and Licensure, Board of NHA has been approved for this webinar. Appropriate records will be maintained for other disciplines to receive credit from their credentialing organizations.

Iowa Board of Nursing Provider #67 - 3.75 contact hours. Providership regulations do not allow for partial credit to be given for any portion of this program. You must attend the entire program to receive credit. Retain certificate for four years.

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